Women and Cars
- Women buy more than half of the new cars
in the U.S., AND influence up to 80% of all car
purchases. - Women also request 65% of the
service work done at dealerships.
- Women spend over $200 billion
on new cars & mechanical servicing of vehicles each year.
- 45% of all light trucks and SUVs are purchased by women.
Source: Women-Drivers.com, 2010 (via M2W.biz)
- Women
continue having poor experiences when trying to buy a car.
°
3/4 of women surveyed say they feel misunderstood by car marketers.
Source: Forbes, 2010 (via
M2W.biz)
- Women
process information and make purchasing decisions differently than men:*
° 59% of women feel
misunderstood by food marketers
° 74% feel
misunderstood by automotive marketers
° 84% feel
misunderstood by investment marketers
° 70% of new
businesses are started by women
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